Sunday, January 15, 2006

This generation

Hello and welcome. You belong to the generation of walking billboards. In the past, companies would pay for advertisement, but in past years, that trend had dramatically shifted. Nearly all clothing has asome sort of brand name on the it somewhere. Due to this, we are constantly surrounded by brand names, companies and logos. Think about it, would you know that Nike was signified by a checkmark simply from tv or papers advertisements? No, you know it because of shoes, t-shirts and hoodies. All of which people paid for. Advertising is a dying field. People read less and less and buy tivo, advertising as we know it is being drastically altered. Now the best way to advertise is clothing. However, the companies no longer pay to get their name out there, people pay them to wear billboards. Suddenly, people see clothing covered in brand names and logos and feel the need to fit in, so people are thereby willing to pay drastically more for a shirt with a logo than a plain one. Quite a brilliant scheme, yes? Now the company name is familiarized for people and suddenly, people would rather buy a product with certain names on it simply because they are comfortable with it. Really, if you think about it, people parading around with multiple names adorning their bodies is rather foolish looking. Yet, we've bcome accustomed to it and now pay to do free advertising. This is our generation.

4 Comments:

Blogger Ashley M said...

I couldn't agree more. And have you noticed that if you go into some stores, like Old Navy, it takes you quite a bit of searching before you are finally able to find a t-shirt that doesn't have their name on it? And now Target is beginning the same thing with this new line of juniors clothes they are selling. I think it looks tacky in some cases, but in others it can't be avoided.

10:02 PM  
Blogger jasonm said...

Molly Molly Molly....so young so naive... I've had enough of you saying the exact things I've said. Freshman year, I said those exact same words. Almost literally; Those EXACT words.

3:02 PM  
Blogger MollyG said...

Oh right. Well maybe we think alike because I never heard you say that.

4:25 PM  
Blogger jasonm said...

Molly Molly Molly...If I had invented something, then you came along 10 years later and "invented the same thing" and then tried to patent it and when the patent officer said "Jason Mirzayi has a patent on that" would you say "Maybe we think alike"? Stop stealing my shit.

4:20 PM  

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